The global rise of entertainment and amusement parks and entertainment districts in big cities is in keeping with the lifestyle of our modern society. Characterized by increasing virtualization and abstraction, we look for entertainment in our leisure time by playfully diving into fun and fantasy worlds. However, creating these illusions requires complex control technology that animates characters behind the scenes and makes interactive fountains or light shows work. Automation technology from Beckhoff enables the integrated implementation of all technical systems: from moving objects to AV and media technology, and from lighting technology to integration into existing building technology and remote maintenance. Control applications realized worldwide with PC-based control in all areas of entertainment technology, such as entertainment parks, amusement parks, entertainment districts, film and TV studios, demonstrate Beckhoff's well-founded industry know-how.